Communication
for technology
companies

WHAT I CAN DO FOR YOU

Markets and companies are changing. As are the media and communication channels and platforms.

To make your company (more) visible, I can support you across all disciplines. Creatively. Competently. Effectively.

Communication consulting and design

Does your company have a new business model? Do you want to tap into new markets? More leads? Or are you planning to launch your start-up on the market? I provide you with the communication concept you need to achieve your goals.

B2B PR/media relations

Traditional media remain important, particularly in the B2B sector. Relevant journalists and editors should be familiar with your company. And report on it. In print and online. I make sure this happens by acting as an interface with national and international media and ensuring suitable texts. With your company. With the target media. With your target groups.

Content marketing / storytelling

The Internet is full of information. At the same time, more and more often it is the place where potential customers look for solutions. To gain their attention, you need relevant content at the right time and in the right place. I find important content and interesting stories for your company, and I tell them in a way that ensures they are noticed.

Social Media

Technical topics are complex. And at first glance, some solutions don’t exactly appear sexy. Does that mean they are unsuitable for Facebook, Twitter, etc.? With creativity and an understanding of the channels, your target group, your technologies, solutions and products, I create regular posts and tweets. You gain followers and reach.

Corporate Publishing

This is your stage where you can do what you want. But to ensure that your customer magazine and brochures, newsletters and corporate blog go down well, relevant content, exciting stories and surprising information are crucial. I support you with everything from design to editorial planning and content.

Reporting and analysis

What has it all achieved? That’s what you rightly want to know. As do I. After all, evaluating activities is the way to become even better. The foundation is media monitoring. This provides you with an overview of what is shared about your company in the media and on social media. It is combined with observations and figures that are based on your communication objectives.

About me

I was born near Stuttgart, home to SMEs, mechanical engineering and Mercedes. And where, it is said, expenses are kept as low as possible. After studying linguistics and literature, I moved to Bavaria, both for work but also for the mountains and joie de vivre. I also developed a fascination for technology. Since then, I have supported technology companies and start-ups from the fields of electronics, energy and IT/software with their B2B communication. When I am not in the mountains, that is.

What sets me apart

Technically demanding – yes, please!

I don’t need an interpreter when I am talking to experts. And I can communicate your expertise relating to technologies, solutions and applications as unerringly as I can management strategy.

Years of experience – you bet!

I have been supporting small, medium-sized and large technology companies and start-ups from the electronics, energy/sustainability and IT/software sectors with their B2B communication for more than 15 years. With sound measures that work. Nationally and internationally.

Overheads – no, thanks!

I work in a flexible, uncomplicated and effective manner. A sound strategy and a good briefing are all that I need.

Connected – better together!

In recent years I have been able to work with many great professionals – and I am happy to do so again, whether for integrated and automated marketing, real and virtual events, graphics, photos, or videos.

B2B COMMUNICATION FOR ELECTRONICS, ENERGY/SUSTAINABILITY and IT/SOFTWARE

Electronics

Spotlighting processors and sensors, storage, wireless components and LEDs, as well as batteries, plug-in connectors and cooling solutions. After all, they are the basis for digitalisation, Industry 4.0 and IoT, e-mobility and driver assistance systems, high-performance medical devices, and energy-efficient lighting solutions.

In such dynamic markets, companies need a trustworthy voice that conveys innovative power and know-how.

Energy / sustainability

Energy efficiency and renewable energies are the key to the energy transition and sustainability. These include low-consumption products and solutions based on completely new ways of thinking. Digital, connected services ensure consumption transparency and permit greater efficiency for companies, buildings and transport.

This is not a question of greenwashing but of sustainable communication with convincing arguments.

IT / software

Ecosystems and cloud computing platforms, artificial intelligence/data analytics, blockchain, security and embedded software are changing products, the way in which they are developed and produced, business models, and daily life.

To be successful in this area, it is important not only to impress with tangible benefits but also to create visions for tomorrow.

WHAT MY CUSTOMERS SAY

I could tell you a lot. But you’d be better off listening to what my current and former customers have to say.

At BFE and econ, we have been working very successfully with Christine Schulze in the areas of press relations and online communications for many years. Christine’s experience and expertise help us to continuously increase our reach in print and online media as well as in our social media channels.

She provides conceptual and operational support for our communications efforts, including writing press releases, technical and user articles and social media posts.

In addition to her technical expertise, we also benefit from her extensive industry knowledge.

Mike Mannherz

econ solutions GmbH, Managing Director

With Christine Schulze, I have had a reliable and trusting relationship for many years now. As an expert on tech topics in the B2B environment, she has a quick grasp and creativity to prepare even complex content for specific target groups. Her repertoire includes the development of a PR strategy to narrative framing and creation of thought leadership topics throughout the entire German media landscape.

At no time would we have missed Christine’s extensive and outstanding skills to sharpen our public image and communicate our complex topics confidently on both analogue and digital channels.

In short: “valuable” and “unreservedly recommended”. An absolute PR professional with the necessary vision and a strong overall entrepreneurial mindset.

Maria Holschuh

AFRY Deutschland GmbH, Head of Marketing & Country Communications

Christine is a press professional. Working with her is characterized by equality and mutual respect. She is well informed, always up to date and gives incredibly important and good impulses. It’s just fun to work with her.

I am very happy that she will continue to support us with her know-how and expertise.

Monja Klefenz

BFE Institut für Energie und Umwelt GmbH, Marketing

I have worked with Ms Schulze on all PR activities for the POLYRACK TECH-GROUP for many years. Her communication expertise and creativity in B2B tech PR, including advice and concepts as well as media work, have helped us considerably to strengthen our brand as well as our product and service offering on the various target markets.

I highly recommend Ms Schulze and her years of experience in B2B tech PR, combined with her determination and reliability.

Maximilian Schober

POLYRACK TECH-GROUP, VP Sales Germany

At econ solutions we sustainably and successfully developed the topic of ‘PR’ with Christine Schulze. The result was a professional public image thanks to specialist articles, regular press releases and trade fair support.

The entire company has learnt a great deal on this topic during our collaboration.

Dr Stephan Theis

econ solutions GmbH, Managing Director (2010 to 2019)

Christine Schulze Kommunikation

Communication
for technology
companies

WHAT I CAN DO FOR YOU